Play game, engage, win prizes, QR code to the landing page to opt in to support the girls (receive prizes in return - tiered rewards).
Share the responses; get influencers to participate and get people talking; exclusive hashtags and possible ways to win limited edition merchandise if they share themselves playing the game at the booth/them having opted in to support the girls.
Gamification of the game; link them to the landing page at the end to opt in.
Opt-in to support the girls, consolidation of total no. of people who are supporting girls, social media sharing, campaign responses (video)and includes more information on what this campaign is about, why we're doing this and how they can help.
Print/Digital Banners - awareness for the community (places with high traffic).
Bus Stop Ads - awareness for girls to let them know there are free tennis classes they can take part in (near schools/residential areas).
