The development of the logo based on the generation of ideas activity. Eventually, the minimalist approach was adopted with one with is livelier and funkier while the other is formal and well-structured luxury looks.
The logo shows the cup with the musical note moving up. The idea is to have the experience of drinking the coffee and the same time listen to vinyl record music. The spacing of the logo is balanced with the typeface and the logo. The tagline is Music and Coffee bringsHappiness to the customers.
